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Hullabalu Print Ad
Hullabalu was a project for my ad production class. I picked Hullabalu, an interactive storytelling app for children, to create a print spread. I enjoyed this project, because it challenged me to think outside my normal box and aim at a new audience.
The stories follow Pan the Panda as she completes dangerous and daring quests. I used this to base the ad on, hoping the idea of a journey or quest would draw children in.
I developed the copy to attract the parents, since they would be the ones making the purchase. The copy focus on the interactive aspect of the story and values the story teaches.
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